Juice Lab Success Story
Dominic DiGeronimo’s Juice Lab sales increased by 65% in four months with Changency.
Juicelab CLE / Health and Wellness Bar / Food & Drink
2,177% ^ Accounts Engaged
400% ^ Accounts Reached
65% sales increase
Juicelab is a health and wellness bar that offers healthy, yet tasty, food, drinks, and meal prep that are made with local ingredients to the people of the Brecksville Community.
Juicelab's primary focus was on delivering exceptional quality of service, which served as their differentiating factor from competitors. However, this commitment to excellence also demanded additional time and effort for maintenance. The staff dedicated significant time to ensuring the satisfaction of existing customers, which left them with limited resources to concentrate on expanding their client base through effective marketing efforts.
This was leading to stagnant months in profitability and a weakening of customer reach.
Dominic recognized that the products they possessed in their hands held immense potential for the entire Northeast Ohio area. However, the existing staff was unable to execute the necessary efforts to reach a wider audience. The idea of entrusting a young team of marketing experts [Changency] with the responsibility of steering the ship for this marketing plan initially sparked concern in Dom. Nevertheless, he understood that a change was imperative. Considering the expertise in leveraging media platforms for profitability, it was only fitting to involve individuals who had been nurtured by the media.
DiGeronimo became acquainted with Changency through an unexpected cold call, and subsequently chose to explore a potential partnership after comprehending their services and getting to know their team. Although the prospect of explaining the entire concept initially seemed overwhelming, Dom felt relieved to find understanding and appreciate a novel, revitalized approach that differed from the conventional, rigid methods of marketing.
After gaining a comprehensive understanding of the situation, the Changency team devised a tailored solution that revolves around launching a marketing campaign focused on digital media platforms. Changency’s attention to detail brought clarity and enthusiasm to Dom and the Juice Lab team. They were able to grasp their [Changency’s] knowledge for the marketing world and were eager to put these innovative ideas and methods into action. Dom expressed gratitude towards Changency for dedicating time to craft a marketing plan that aligns seamlessly with his business.
DiGeronimo finally went with it. It only took 13 days for Juice Lab’s social media profiles to gain more traction than their page has ever seen!
Under the new strategy, Juice Lab underwent a comprehensive overhaul of its social media accounts. The primary objective was to incorporate a greater amount of short-form video content and informative carousels, thereby enhancing engagement with their existing audience. By blending entertainment with valuable information, Juice Lab succeeded in swiftly building trust among new viewers, as well as reaffirming the faith of its existing customer base. Consequently, this shift led to a remarkable surge in word-of-mouth referrals. With the adept execution of Changency's actions, Dominic witnessed a significant reduction in the time spent on digital marketing concerns for Juice Lab.
A straightforward implementation of 'Mindful Mondays' succeeded in conveying to their audience that Juice Lab prioritizes their customers' overall well-being, beyond mere financial transactions.
In the initial two weeks of revitalizing their social media presence, Juice Lab witnessed a remarkable 2,177% increase in engaged accounts and a 400% expansion in the number of accounts reached.
Alongside their revamped social media presence, Juice Lab witnessed a remarkable 65% surge in sales during the initial four months. Dom was beyond thrilled, as the returns on his initial investment far exceeded his expectations. His decision to place trust in both Changency and himself was now thoroughly validated.
Today, Juice Lab’s social media presence is as strong as ever. In fact, numerous local businesses have inquired about their digital marketing strategies and the key to their efficient rebranding! Due to their marketing successes, Dom is able to play a lesser role in the business and find time to embark on new entrepreneurial endeavors.
For more information on how Changency is able to create a custom marketing plan that will make you fall in love with your business again click HERE and book a consultation with a Changency Team Member!
